Over the past decade, our seasoned team of pricing experts has successfully executed numerous projects, delivering more than $1 billion in value for ecommerce shops of all scales. We observed a recurring pattern where smaller shops faced a steady decline in market share due to their larger competitors leveraging advanced pricing strategies. These sophisticated techniques remained inaccessible to the smaller players, as they lacked the extensive transaction history required to implement them effectively.

This revelation uncovered a significant market gap - existing pricing models heavily favored extensive data, placing smaller shops with limited transaction histories at a distinct disadvantage. Within the current paradigm, A/B testing remained the sole option for shops with limited data, but this approach proved time-consuming and caused loss of potential profits while waiting for conclusive results. Driven by this realization, we embarked on a mission to devise a new paradigm: a pricing approach meticulously tailored to small and medium-sized ecommerce shops with limited transaction histories, empowering them to compete against larger firms.