# PricePerfect > AI-powered pricing optimization for Shopify merchants. Set the perfect price for every product, every time. PricePerfect helps ecommerce businesses maximize revenue and profit through intelligent pricing. The platform uses machine learning, contextual bandits, and Bayesian optimization to automate pricing decisions—analyzing demand patterns, testing price points, and continuously learning what works best for each product. Key capabilities: - Simulate product pricing: Change prices and see revenue/volume impact in real-time without touching your live store - Test discount strategies: Simulate various discount approaches and see how they affect sales and AOV - Create bundles: Build product bundles and forecast their impact on overall sales and profitability - Analyze performance: Gain insights into pricing strategies and identify areas for improvement - Smart Pricing: Set min/max prices and let AI continuously experiment to maximize revenue or conversions - Smart Incentives: Automatically optimize discounts and promotions based on what drives results The platform integrates natively with Shopify and includes all features in one simple plan. Built by a team with $1B+ in delivered value from AI-powered pricing implementations. ## Docs - [PricePerfect](https://priceperfect.ai): Main website and product information - [Moksha AI](https://moksha.ai): Parent company website ## Optional - [Shopify App Store](https://apps.shopify.com): Find PricePerfect on the Shopify App Store - [Founder LinkedIn](https://linkedin.com/in/nabeel-siddiqi): Connect with the founder of PricePerfect